Earned Media: Actively managing a company’s brand and reputation to ensure the public views the organization favorably. 

Owned Media: Creating the narrative from POV content that is made on your terms: in scale, creativity, intensity, timing, and platform.

#2 ($9,000/month) ​​

• Availability to join larger marketing strategy sessions

• One additional press release per quarter (two total)

• An additional award submission per quarter

• An additional media training one additional thought leader (two total per quarter)

• Vet, pitch, secure, and prepare for one (virtual or in-person) speaking opportunity per quarter

#3 ($12,000/month) ​​

• Account will be led by an account director

• Draft quarterly content piece in the CEO’s name

• Vet, pitch, and prepare for two (virtual or in-person) speaking opportunities

• Draft and submit one additional award per quarter (two total)

• Establish and media train two additional thought leaders (three total)

• Develop and execute crisis management strategies 

• Quarterly VPaaS

#1 ($6,000/month) ​​

• Build customized media list

• Including the power ten

• Forging new media relationships and enhancing existing ones

• Media training company thought leader

• Expert source and company announcement pitching

• Interview prep, facilitation, and follow up

• Press release drafting, editing and distribution

• One per quarter

• Build events and awards calendar

#2 ($9,000/month) ​​

• Corporate and CEO content strategy development

• Corporate editorial calendar  

• Copy edit up to 4 content pieces per month

• Create up to 8 content pieces (blog posts or equivalent) per quarter

  • Including up to 2 research-intensive pieces

  • Breakdown by author:

    • 4 content pieces from corporate brand

    • 4 content pieces from CEO/executive

• Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)

• 24 hours of multimedia (design/animation/video editing) per quarter (average 8 per month)

• Quarterly content analytics report

#1 ($6,000/month) ​​

• Corporate content strategy development

• Copy edit up to 2 content pieces per month

• Create 5 content pieces (blog posts or equivalent) per quarter

  • Including up to 1 research-intensive piece

• 12 hours of multimedia (design/animation/video editing) per quarter (average 4 per month)

Social Media: Engaging directly with your audience and, importantly, giving them the opportunity to engage with you. 

#3 ($12,000/month) ​​

• Corporate and CEO content strategy development

• Editorial calendar management

• Copy edit up to 6 content pieces per month

• Create up to 10 content pieces (blog posts or equivalent) per quarter

  • Including up to 3 research-intensive pieces

  • Breakdown by author:

    • 5 content pieces from corporate brand

      • 5 content pieces from CEO/executive

• Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)

• Develop concept for quarterly company newsletter. (Can also draft the content as one of the corporate brand content pieces.)

• Lead one additional large-scale content project per quarter (e.g. Brand ID Kit, Industry Survey, etc.)

• 40 hours of multimedia (design/animation/video editing) per quarter (average 13.3 per month)
  Monthly content analytics report

#1 ($3,000/month) ​​

• Audit of and strategy development for corporate accounts (first month)

• Create social posts (starting second month) and maintain editorial calendar

  • Create ~2 social posts per month on LinkedIn

  • Create ~2 social posts per week on Twitter

• Create ~2 social graphics per month

• Quarterly social analytics report

#2 ($5,000/month) ​​

• Audit of and strategy development for corporate accounts (first month)

• Draft social posts (starting second month) and maintain editorial calendar

  • Draft ~1 social posts per week on LinkedIn

  • Draft ~4 social posts per week on Twitter

• Campaign generation and execution

• Create 1 graphic per week (e.g. GIF or infographic)

• Comprehensive quarterly social analytics report

• Individual LinkedIn and Twitter audits for 1 executive per quarter

#3 ($7,000/month) ​​

• Audit of and strategy development for corporate accounts (first month)

  • ​Develop strategy for meme usage from corporate and/or executive use

• Draft social posts (starting second month) and maintain editorial calendar

  • Draft ~3 social posts per week on LinkedIn

  • Draft ~6 social posts per week on Twitter

• Campaign generation and execution

• Create 2 social graphics per week

• Direct message journalists on behalf of brand and engage in discussion/sharing of ideas

• Quarterly targeted follower campaigns

• Monthly comprehensive social analytics report

• Individual LinkedIn and Twitter audits and for up to 3 employees per quarter

• Continuous consultation with one executive on individual social strategy

PR Products

Earned Media

• 45 days - Funding PR package for startups - 5K

• 90 days - Earned coverage sprints - 25K

• 120 days - B2B WhisPR - Starting @ 30K 

  • Needs analysis

  • Intros to capital, prospects, or industry partners

• VPaaS (Starting at $8,000/month)

  • Deliver strategy document

  • Conduct outreach to participants (moderator & panelists)

  • Design supporting promotional graphics

  • Outreach to media and industry influencers

  • Assist in the promotion of the virtual panel 

  • Schedule & hold call with the moderator

  • Schedule & hold prep call with all participants (moderator & panelists)

  • Execute day-of event 

  • Follow up with media and offer to connect them with panelists via email

  • Provide edited recording of virtual event with client for continued use. 

Owned Media​

• Brand ID (Starts at $5,000)

  • Defining, positioning, and communicating your brand

• Logomark (Starts at $2,000)

  • Brainstorm, concept, design, and iterate on brand logo to be used across all mediums.

  • Deliver both static and dynamic (animated) versions 

  • When combined with Brand ID or existing retainer, price drops $1000

• 60- to 90-second animated “Problem Solved” videos - Starting at $3,000

• Graphic headshots ($250 per for 1-5 people, $200 per headshot for 6+)

• Company Values Visuals (incl. Concept development. Printing/shipping costs are added without markup)

  • $800 for one poster, plus one round of revisions

  • $2,000 for three posters, plus one round of revisions

  • $500 per poster for any posters above three

• Custom Company Email Signatures (Starting at $500)

• Other videos … (start at…)
   

Podcast Development and Promotion (Starting at $6,000 for x2 per month)

• Topic creation, name creation, determine frequency, secure the necessary equipment and technology, pick guests, invite and book guests, prep guests, prep client, record the episode, edit the episode, add music/audio effects, create album art, determine where the podcast will be hosted, promote the podcast.

Social Media

• 90 Day Personal Brand and Reputation (PBR) - $3,000 per month

• 90 Day Social Strategy Development - $3,000 per month

• PPC Strategy and Management - Starting at $3,000

Savings and Multiplier Effect 

 ​​

• When two retainer service packages are combined, the monthly spend drops 15%

• When three retainer service packages are combined, the monthly spend drops 20%

• When a product package is added on to a retainer package, the product package drops 20%

• When you sign for a year with an earned, owned, and social package, the monthly spend drops an additional 5%

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