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3Points PR Packages

3Points was founded on the principle of clear, simple, effective communication — we want the process of working with us to be just as easy. We've built our PR packages and products based off years of experience, bundling complementary services that lead to effective outcomes and making it effortless to combine services between earned, owned, and social media. We've also segmented the packages by price to allow clients to pick the services they need based on the budget they have.

 

Check out our packages below, let us know which ones interest you, and we'll have your custom proposal over to you shortly after!

Earned Media: Actively managing a company’s brand and reputation to ensure the public views the organization favorably. 
Earned Media Package Choice:
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Owned Media: Creating the narrative from POV content that is made on your terms: in scale, creativity, intensity, timing, and platform.

#2 ($9,000/month) ​​

  • Availability to join larger marketing strategy sessions

  • One additional press release per quarter (two total)

  • An additional award submission per quarter

  • An additional media training one additional thought leader (two total per quarter)

  • Vet, pitch, secure, and prepare for one (virtual or in-person) speaking opportunity per quarter

#3 ($12,000/month) ​​

  • Account will be led by an account director

  • Draft quarterly content piece in the CEO’s name

  • Vet, pitch, and prepare for two (virtual or in-person) speaking opportunities

  • Draft and submit one additional award per quarter (two total)

  • Establish and media train two additional thought leaders (three total)

  • Develop and execute crisis management strategies 

  • Quarterly VPaaS

#1 ($6,000/month) ​​

  • Build customized media list

  • Including the power ten

  • Forging new media relationships and enhancing existing ones

  • Media training company thought leader

  • Expert source and company announcement pitching

  • Interview prep, facilitation, and follow up

  • Press release drafting, editing and distribution

  • One per quarter

  • Build events and awards calendar

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#2 ($9,000/month) ​​

  • Corporate and CEO content strategy development

  • Corporate editorial calendar  

  • Copy edit up to 4 content pieces per month

  • Create up to 8 content pieces (blog posts or equivalent) per quarter

    • Including up to 2 research-intensive pieces

    • Breakdown by author:

      • 4 content pieces from corporate brand

      • 4 content pieces from CEO/executive

  • Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)

  • 24 hours of multimedia (design/animation/video editing) per quarter (average 8 per month)

  • Quarterly content analytics report

#1 ($6,000/month) ​​

  • Corporate content strategy development

  • Copy edit up to 2 content pieces per month

  • Create 5 content pieces (blog posts or equivalent) per quarter

    • Including up to 1 research-intensive piece

  • 12 hours of multimedia (design/animation/video editing) per quarter (average 4 per month)

Owned Media Package Choice:
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Social Media: Engaging directly with your audience and, importantly, giving them the opportunity to engage with you. 

#3 ($12,000/month) ​​

  • Corporate and CEO content strategy development

  • Editorial calendar management

  • Copy edit up to 6 content pieces per month

  • Create up to 10 content pieces (blog posts or equivalent) per quarter

    • Including up to 3 research-intensive pieces

    • Breakdown by author:

      • 5 content pieces from corporate brand

        • 5 content pieces from CEO/executive

  • Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)

  • Develop concept for quarterly company newsletter. (Can also draft the content as one of the corporate brand content pieces.)

  • Lead one additional large-scale content project per quarter (e.g. Brand ID Kit, Industry Survey, etc.)

  • 40 hours of multimedia (design/animation/video editing) per quarter (average 13.3 per month)
    Monthly content analytics report

#1 ($3,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

  • Create social posts (starting second month) and maintain editorial calendar

    • Create ~2 social posts per month on LinkedIn

    • Create ~2 social posts per week on Twitter

  • Create ~2 social graphics per month

  • Quarterly social analytics report

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#2 ($5,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

  • Draft social posts (starting second month) and maintain editorial calendar

    • Draft ~1 social posts per week on LinkedIn

    • Draft ~4 social posts per week on Twitter

  • Campaign generation and execution

  • Create 1 graphic per week (e.g. GIF or infographic)

  • Comprehensive quarterly social analytics report

  • Individual LinkedIn and Twitter audits for 1 executive per quarter

#3 ($7,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

    • ​Develop strategy for meme usage from corporate and/or executive use

  • Draft social posts (starting second month) and maintain editorial calendar

    • Draft ~3 social posts per week on LinkedIn

    • Draft ~6 social posts per week on Twitter

  • Campaign generation and execution

  • Create 2 social graphics per week

  • Direct message journalists on behalf of brand and engage in discussion/sharing of ideas

  • Quarterly targeted follower campaigns

  • Monthly comprehensive social analytics report

  • Individual LinkedIn and Twitter audits and for up to 3 employees per quarter

  • Continuous consultation with one executive on individual social strategy

Social Media Package Choice
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PR Products

Earned Media

  • 45 days - Funding PR package for startups - 5K

  • 90 days - Earned coverage sprints - 25K

  • 120 days - B2B WhisPR - Starting @ 30K 

    • Needs analysis

    • Intros to capital, prospects, or industry partners

  • VPaaS (Starting at $8,000/month)

    • Deliver strategy document

    • Conduct outreach to participants (moderator & panelists)

    • Design supporting promotional graphics

    • Outreach to media and industry influencers

    • Assist in the promotion of the virtual panel 

    • Schedule & hold call with the moderator

    • Schedule & hold prep call with all participants (moderator & panelists)

    • Execute day-of event 

    • Follow up with media and offer to connect them with panelists via email

    • Provide edited recording of virtual event with client for continued use. 

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Owned Media​

  • Brand ID (Starts at $5,000)

    • Defining, positioning, and communicating your brand

  • Logomark (Starts at $2,000)

    • Brainstorm, concept, design, and iterate on brand logo to be used across all mediums.

    • Deliver both static and dynamic (animated) versions 

    • When combined with Brand ID or existing retainer, price drops $1000

  • 60- to 90-second animated “Problem Solved” videos - Starting at $3,000

  • Graphic headshots ($250 per for 1-5 people, $200 per headshot for 6+)

  • Company Values Visuals (incl. Concept development. Printing/shipping costs are added without markup)

    • $800 for one poster, plus one round of revisions

    • $2,000 for three posters, plus one round of revisions

    • $500 per poster for any posters above three

  • Custom Company Email Signatures (Starting at $500)

  • Other videos … (start at…)
     

Podcast Development and Promotion (Starting at $6,000 for x2 per month)

  • Topic creation, name creation, determine frequency, secure the necessary equipment and technology, pick guests, invite and book guests, prep guests, prep client, record the episode, edit the episode, add music/audio effects, create album art, determine where the podcast will be hosted, promote the podcast.

Social Media

  • 90 Day Personal Brand and Reputation (PBR) - $3,000 per month

  • 90 Day Social Strategy Development - $3,000 per month

  • PPC Strategy and Management - Starting at $3,000

Choose Your Products (Choose all that Apply)
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Savings and Multiplier Effect 

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  • When two retainer service packages are combined, the monthly spend drops 15%

  • When three retainer service packages are combined, the monthly spend drops 20%

  • When a product package is added on to a retainer package, the product package drops 20%

  • When you sign for a year with an earned, owned, and social package, the monthly spend drops an additional 5%

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