Earned Media: Actively managing a company’s brand and reputation to ensure the public views the organization favorably. Earned Media Package Choice:
Owned Media: Creating the narrative from POV content that is made on your terms: in scale, creativity, intensity, timing, and platform.#2 ($9,000/month)
Availability to join larger marketing strategy sessions
One additional press release per quarter (two total)
An additional award submission per quarter
An additional media training one additional thought leader (two total per quarter)
Vet, pitch, secure, and prepare for one (virtual or in-person) speaking opportunity per quarter
#3 ($12,000/month)
Account will be led by an account director
Draft quarterly content piece in the CEO’s name
Vet, pitch, and prepare for two (virtual or in-person) speaking opportunities
Draft and submit one additional award per quarter (two total)
Establish and media train two additional thought leaders (three total)
Develop and execute crisis management strategies
Quarterly VPaaS
#1 ($6,000/month)
Build customized media list
Including the power ten
Forging new media relationships and enhancing existing ones
Media training company thought leader
Expert source and company announcement pitching
Interview prep, facilitation, and follow up
Press release drafting, editing and distribution
One per quarter
Build events and awards calendar
#2 ($9,000/month)
Corporate and CEO content strategy development
Corporate editorial calendar
Copy edit up to 4 content pieces per month
Create up to 8 content pieces (blog posts or equivalent) per quarter
Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)
24 hours of multimedia (design/animation/video editing) per quarter (average 8 per month)
Quarterly content analytics report
#1 ($6,000/month)
Corporate content strategy development
Copy edit up to 2 content pieces per month
Create 5 content pieces (blog posts or equivalent) per quarter
12 hours of multimedia (design/animation/video editing) per quarter (average 4 per month)
Owned Media Package Choice:
Social Media: Engaging directly with your audience and, importantly, giving them the opportunity to engage with you. #3 ($12,000/month)
Corporate and CEO content strategy development
Editorial calendar management
Copy edit up to 6 content pieces per month
Create up to 10 content pieces (blog posts or equivalent) per quarter
Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)
Develop concept for quarterly company newsletter. (Can also draft the content as one of the corporate brand content pieces.)
Lead one additional large-scale content project per quarter (e.g. Brand ID Kit, Industry Survey, etc.)
40 hours of multimedia (design/animation/video editing) per quarter (average 13.3 per month)
Monthly content analytics report
#1 ($3,000/month)
Audit of and strategy development for corporate accounts (first month)
Create social posts (starting second month) and maintain editorial calendar
Create ~2 social graphics per month
Quarterly social analytics report
#2 ($5,000/month)
Audit of and strategy development for corporate accounts (first month)
Draft social posts (starting second month) and maintain editorial calendar
Campaign generation and execution
Create 1 graphic per week (e.g. GIF or infographic)
Comprehensive quarterly social analytics report
Individual LinkedIn and Twitter audits for 1 executive per quarter
#3 ($7,000/month)
Audit of and strategy development for corporate accounts (first month)
Draft social posts (starting second month) and maintain editorial calendar
Campaign generation and execution
Create 2 social graphics per week
Direct message journalists on behalf of brand and engage in discussion/sharing of ideas
Quarterly targeted follower campaigns
Monthly comprehensive social analytics report
Individual LinkedIn and Twitter audits and for up to 3 employees per quarter
Continuous consultation with one executive on individual social strategy
Social Media Package Choice
PR Products Earned Media
45 days - Funding PR package for startups - 5K
90 days - Earned coverage sprints - 25K
120 days - B2B WhisPR - Starting @ 30K
VPaaS (Starting at $8,000/month)
Deliver strategy document
Conduct outreach to participants (moderator & panelists)
Design supporting promotional graphics
Outreach to media and industry influencers
Assist in the promotion of the virtual panel
Schedule & hold call with the moderator
Schedule & hold prep call with all participants (moderator & panelists)
Execute day-of event
Follow up with media and offer to connect them with panelists via email
Provide edited recording of virtual event with client for continued use.
Owned Media
Brand ID (Starts at $5,000)
Logomark (Starts at $2,000)
Brainstorm, concept, design, and iterate on brand logo to be used across all mediums.
Deliver both static and dynamic (animated) versions
When combined with Brand ID or existing retainer, price drops $1000
60- to 90-second animated “Problem Solved” videos - Starting at $3,000
Graphic headshots ($250 per for 1-5 people, $200 per headshot for 6+)
Company Values Visuals (incl. Concept development. Printing/shipping costs are added without markup)
$800 for one poster, plus one round of revisions
$2,000 for three posters, plus one round of revisions
$500 per poster for any posters above three
Custom Company Email Signatures (Starting at $500)
Other videos … (start at…)
Podcast Development and Promotion (Starting at $6,000 for x2 per month)
Topic creation, name creation, determine frequency, secure the necessary equipment and technology, pick guests, invite and book guests, prep guests, prep client, record the episode, edit the episode, add music/audio effects, create album art, determine where the podcast will be hosted, promote the podcast.
Social Media
90 Day Personal Brand and Reputation (PBR) - $3,000 per month
90 Day Social Strategy Development - $3,000 per month
PPC Strategy and Management - Starting at $3,000
Choose Your Products (Choose all that Apply)
45 Day Funding PR Package for Startups ($5,000)
90 Day Earned Media Coverage Sprint ($25,000)
120 Day B2B WhisPR (Starting at $30,000)
VPaaS (starting at $8,000/Month)
Brand ID Kit (Starts at $5,000)
Logomark (Starts at $2,000)
"Problem Solved" Video (Starting at $3,000)
Graphic Headshots (1-5 People)
Graphic Headshots (6+ People)
One Company Poster ($800)
Three Company Posters ($2,000)
4+ Company Posters ($500 per Poster)
Podcast Development (Starting at $6,000 for 2 per Month)
90 Day Personal Brand and Repuation (PBR ($3,000 per Month)
90 Day Social Strategy Development ($3,000 per Month)
PPC Strategy and Management (Starting at $3,000)
Savings and Multiplier Effect
When two retainer service packages are combined, the monthly spend drops 15%
When three retainer service packages are combined, the monthly spend drops 20%
When a product package is added on to a retainer package, the product package drops 20%
When you sign for a year with an earned, owned, and social package, the monthly spend drops an additional 5%
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