Funding Announcement

Funding rounds are newsworthy events for a startup. However, they don’t come frequently, so it is important to maximize the impact of the announcement. 

 

A funding announcement serves as an opportunity to: 

  • Position an early-stage company as a leader within its industry

  • Introduce journalists and the public to the brand

  • Build brand credibility

 

As experienced communicators within the Chicago tech and business communities, 3Points has developed proven strategies for helping companies navigate these critical moments. Our Funding Announcement Package consists of media relations and content deliverables that help you define your narrative and elevate your profile.

What We Do

Earned Media

  • Draft & distribute press release on Business Wire.
     

  • Build media list & maintain media coverage report. 
     

  • Send targeted pitches to media.
     

  • Manage interview preparation
    & follow-up.

Owned Media

  • Draft company description/boilerplate.
     

  • Draft company
    “Origin Story.”

     

  • Draft or revise bios for leadership team.
     

  • Draft a “Founder’s Post” that focuses on the why.
     

  • Design custom social media graphics.

Social Media

  • Draft social media posts surrounding funding announcement.
     

  • Draft social media posts to amplify earned media placements.

Framework

Our funding announcement package is scheduled to take place over a 45 day period.​ Once the 45-day period has ended, we can transition our work into a holistic, long-term PR and communications strategy for your company.

Some Companies We've Helped Elevate

Rheaply

(seed)

Testimonial

"As a new technology company, we brought 3Points on to help us build and execute our PR and marketing strategy from scratch. Together, they helped us build our brand. On top of traditional PR, pitching, and external communications, they went above and beyond to help us develop our brand guidelines, our positioning, and how we look and communicate our brand. The team is extremely talented and we are fortunate to have such a great partner and extension of our team, especially as our business continues to grow and evolve." 
 

- Katie Byrd, Director of Marketing at Leaf Trade