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3Points PR Packages

3Points was founded on the principle of clear, simple, effective communication — we want the process of working with us to be just as easy. We've built our PR packages and products based off years of experience, bundling complementary services that lead to effective outcomes and making it effortless to combine services between earned, owned, and social media. We've also segmented the packages by price to allow clients to pick the services they need based on the budget they have.

 

Check out our packages below, let us know which ones interest you,
and we'll have your custom proposal over to you shortly after!

Earned Media: Actively managing a company’s brand and reputation to ensure the public views the organization favorably. 
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#1 ($9,000/month) ​​

  • Build customized media list

    • Including the power ten

  • Forging new media relationships and enhancing existing ones

  • Media training company thought leader

  • Expert source and company announcement pitching

  • Interview prep, facilitation,
    and follow up

  • Press release drafting, editing
    and distribution

    • One per quarter

  • Build events and awards calendar

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#2 ($12,000/month) ​​

  • Build customized media list

    • Including the power ten

  • Forging new media relationships
    and enhancing existing ones

  • Expert source and company announcement pitching

  • Interview prep, facilitation,
    and follow up

  • Build events and awards calendar

  • Availability to join larger marketing strategy sessions

  • One additional press release
    per quarter (two total)

  • An additional award submission
    per quarter

  • An additional media training one additional thought leader
    (two total per quarter)

  • Vet, pitch, secure, and prepare for one (virtual or in-person) speaking opportunity per quarter

Earned Media Package Choice:

#3 ($15,000/month) ​​

  • Account will be led by an account director

  • Build customized media list

    • Including the power ten

  • Forging new media relationships
    and enhancing existing ones

  • Expert source and company announcement pitching

  • Interview prep, facilitation, and
    follow up

  • Build events and awards calendar

  • Availability to join larger
    marketing strategy sessions

  • Draft quarterly content piece in
    the CEO’s name

  • Vet, pitch, and prepare for two (virtual or in-person) speaking opportunities
    per quarter

  • Draft and submit one additional
    award per quarter (two total)

  • Establish and media train two
    additional thought leaders (three total)

  • Develop and execute crisis
    management strategies 

  • Quarterly VPaaS

Owned Media: Creating the narrative from POV content that is made on your terms: in scale, creativity, intensity, timing, and platform.

#1 ($6,000/month) ​​

  • Corporate content
    strategy development

  • Copy edit up to 2 content pieces
    per month

  • Create 5 content pieces (blog posts
    or equivalent) per quarter

    • Including up to 1
      research-intensive piece

  • 12 hours of multimedia (design/animation/video editing)
    per quarter (average 4 per month)

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#2 ($9,000/month) ​​

  • Corporate and CEO content
    strategy development

  • Corporate editorial calendar  

  • Copy edit up to 4 content pieces
    per month

  • Create up to 8 content pieces (blog posts or equivalent) per quarter

    • Including up to 2
      research-intensive pieces

    • Breakdown by author:

      • 4 content pieces
        from corporate brand

      • 4 content pieces
        from CEO/executive

  • Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn. (If accepted, this can be a venue for the CEO/executive content pieces.)

  • 24 hours of multimedia (design/animation/video editing) per quarter (average 8 per month)

  • Quarterly content analytics report

Owned Media Package Choice:

#3 ($12,000/month) ​​

  • Corporate and CEO content
    strategy development

  • Editorial calendar management

  • Copy edit up to 6 content pieces
    per month

  • Create up to 10 content pieces (blog posts or equivalent) per quarter

    • Including up to 3
      research-intensive pieces

    • Breakdown by author:

      • 5 content pieces from
        corporate brand

        • 5 content pieces
          from CEO/executive

  • Develop the concept for a LinkedIn newsletter with one executive, and pitch it to LinkedIn - (if accepted, this can be a venue for the CEO/executive content pieces)

  • Develop concept for quarterly company newsletter - (can also draft the content as one of the corporate brand
    content pieces)

  • Lead one additional large-scale content project per quarter (e.g. Brand Blueprint, Industry Survey, etc.)

  • 40 hours of multimedia (design/animation/video editing) per quarter (average 13.3 per month)
    Monthly content analytics report

Social Media: Engaging directly with your audience and, importantly, giving them the opportunity to engage with you. 
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#1 ($3,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

  • Create social posts (starting second month) and maintain editorial calendar

    • Create ~2 social posts per month
      on LinkedIn

    • Create ~2 social posts per week
      on Twitter

  • Create ~2 social graphics per month

  • Quarterly social analytics report

#2 ($5,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

  • Draft social posts (starting second month) and maintain editorial calendar

    • Draft ~1 social posts per week on LinkedIn

    • Draft ~4 social posts per week on Twitter

  • Campaign generation and execution

  • Create 1 graphic per week (e.g. GIF or infographic)

  • Comprehensive quarterly social analytics report

  • Individual LinkedIn and Twitter audits for 1 executive per quarter

Social Media Package Choice

#3 ($7,000/month) ​​

  • Audit of and strategy development for corporate accounts (first month)

    • ​Develop strategy for meme usage from corporate and/or executive use

  • Draft social posts (starting second month) and maintain editorial calendar

    • Draft ~3 social posts per week on LinkedIn

    • Draft ~6 social posts per week on Twitter

  • Campaign generation and execution

  • Create 2 social graphics per week

  • Direct message journalists on behalf of brand and engage in discussion/sharing of ideas

  • Quarterly targeted follower campaigns

  • Monthly comprehensive social analytics report

  • Individual LinkedIn and Twitter audits and for up to 3 employees per quarter

  • Continuous consultation with one executive on individual social strategy

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PR Products

Earned Media

  • 45 days - Funding PR package for startups - $5,000
     

  • 90 days - Earned coverage sprints - $25,000
     

  • 120 days - B2B WhisPR -
    Starting at $30,000 

    • Needs analysis

    • Intros to capital, prospects, or industry partners
       

  • VPaaS - Starting at $15,000
    (Virtual Panel-as-a-Service)

Owned Media​

  • Brand Blueprint - Starting at $20,000

  • Logomark - Starting at $3,500

    • Brainstorm, concept, design, and iterate on brand logo to be used across all mediums.

    • Deliver both static and dynamic (animated) versions 
       

  • 60- to 90-second animated “Problem Solved” videos - Starting at $3,000
     

  • Additional Graphic Design Services

    • Graphic Headshots​

    • Company Value Posters

    • Email Signatures

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Choose Your Products (Choose all that Apply)

Social Media

  • 90 Day Personal Brand and Reputation (PBR) - $3,000 per month
     

  • 90 Day Social Strategy Development - $3,000 per month
     

  • PPC Strategy and Management - Starting at $3,000

Podcast Development and Promotion (Starting at $6,000 for x2 per month)

  • Topic creation, name creation, determine frequency, secure the necessary equipment and technology, pick guests, invite and book guests, prep guests, prep client, record the episode, edit the episode, add music/audio effects, create album art, determine where the podcast will be hosted, promote the podcast

Savings and Multiplier Effect 

​​​

  • When two retainer service packages are combined, the monthly spend drops 15%

  • When three retainer service packages are combined, the monthly spend drops 20%

  • When a product package is added on to a retainer package, the product package drops 10%

  • When you sign for a year with an earned, owned, and social package, the monthly spend drops an additional 5%

​​​

There is actionable data behind every article, journalist, and publication out there. At 3Points we strive to implement data-driven PR strategies. We measure our success using the Communicator’s Funnel. Our focus is on the top of the funnel--measuring a campaign’s impact on a brand. This is measured by monitoring the amount of attention the brand is receiving in comparison to competitors. Depending on the level of client involvement in the measuring process, we are able to further tie our PR efforts to their bottom line. This involves a more establish integration with the analytics platform.

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Measuring Success
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